Alfa Romeo's latest reinvention will be the biggest in the Italian brand's 113 year history. After more than a century powered by the internal combustion engine by the end of the decade the brand will be all-electric.
But there's reason for Alfa Romeo enthusiasts to be optimistic, with current CEO, Frenchman Jean-Phillippe Imparato, laying out a relatively simple plan for the brand rather than the more elaborate five-year visions the brand previously attempted – and failed to deliver.
Instead, under Imparato Alfa Romeo will lean on the modular electric vehicle architectures being developed by parent company Stellantis to make a rapid transition to an all-EV range by 2030. While a major departure for a brand famous for its petrol engines, Imparato said it is the only way forward.
“If you want to build the future of Alfa Romeo over the next 20 years, 30 years, you cannot avoid the movement to electrification – it does not exist,” he told selected media, including Torquecafe.
Since 2021, when Stellantis took control of Alfa Romeo as part of the merger between Fiat Chrysler Automobiles and PSA Group (Peugeot and Citroen), the brand has returned to profitability, which Imparato said will be key to financing this new product plan.
The plan itself is relatively simple – launch one new model each year until at least 2027. That will begin in 2024 with a new ‘B-SUV', a compact new model that will sit beneath the recently-launched Tonale, which will be a hybrid – and the last Alfa Romeo with a petrol engine. In 2025 the first all-electric model will come, it's likely to be a replacement for the Giulia sedan, with electric replacement for the Stelvio SUV following in ‘26. In 2027 the brand will launch an ‘E-segment' model, likely a large SUV. This will be critical to Imparato's plans to make Alfa Romeo a true premium brand again, creating a rival for the likes of the BMW iX, Audi Q8 e-tron and Mercedes-Benz EQS SUV.
Not that Imparato is worried about competing directly with his German rivals, bristingly at the suggestion that he will need a broader range than just five or six models to be successful and ruling out trying to spin-off multiple body styles from the same EV platform (known in the industry as ‘top hats').
“I don't need to catch-up, I don't care about catching up,” he said. “I will have five cars [in the showroom]. I don't want to have 25 ‘top hats' – the salesmen are unable to sell 25 ‘top hats' – I will just focus on one launch per year. But [in] three regions, that means Europe, North America and Asia, everything I can open in the Middle East, Africa and Australia I will do. That's it.”
This is the Alfa Romeo Milano, the small SUV that aims to dramatically boost the company's sales. Alfa Romeo, of course, is part of the sprawling Stellantis group, so this car is related to the Fiat 600, Jeep Avenger, Peugeot 2008 and Vauxhall Corsa.
In 2025 it plans to introduce the second-generation Alfa Romeo Stelvio mid-size SUV using the Stellantis STLA electric vehicle platform, with an electric Giulia mid-size sedan on the same underpinnings set for 2026.
In 2025, the new Stelvio – followed by the new Giulia in 2026 – will be conceived, designed and produced in Italy at the Cassino plant, to take advantage of the expertise and experience of the Italian team that developed Alfa Romeo's iconic cars, and of the mastery of the Centro Stile.
The brand emphasizes sportiness, agility, and driver involvement, making their cars a joy to drive. Alfa Romeo combines performance-oriented engineering, balanced chassis, and responsive handling, which appeals to those seeking an engaging driving experience.
The 2022 ranking was based on responses from 67,185 owners or lessees. In 2020, the first year Alfa was includes in the CSI study, the brand scored 792 on a 1000-point scale, placing it 13th out of 14 premium brands. The scores improved in 2021 and 2022 (797 and 801, respectively), but so did the rest of the field.
Speaking with Autocar, CEO Jean-Philippe said Alfa Romeo is already making more money than it's spending per car, adding that the future is looking bright. The head honcho estimates annual deliveries could hit as much as 90,000 cars in 2023 before increasing tremendously by the middle of the decade.
When you see the stylish Giulia or Stelvio cruising on the streets around Utica, you may start to wonder, “who owns Alfa Romeo?” Alfa Romeo has been owned by Fiat-Chrysler Automobiles (FCA) since 2007. While FCA has owned this luxury brand for over a decade, it still maintains its signature Italian flair.
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Enzo Ferrari left Alfa Romeo due to a disagreement over the direction of the company's racing department. Despite the success of the Scuderia Ferrari racing team, which was sponsored by Alfa Romeo, Enzo felt that the company was not fully committed to racing and wanted to strike out on his own.
Alfa Romeo has announced its first electric vehicle will debut in April 2024 as the Milano subcompact SUV. The Milano is likely based on the Jeep Avenger and Fiat 600e, and it will offer gas-powered versions after the EV arrives.
Alfa Romeo's title partnership with Sauber will conclude by the end of 2023 amid expectations Audi will purchase the Formula 1 team for its new 2026 entry. Sauber's F1 team has run under the Alfa Romeo name since 2019, having first partnered with the Italian manufacturer in 2018.
Alfa Romeo ended production of the 4C in 2020, but the mid-engine coupe is making an unexpected comeback in 2024. Stellantis Heritage is reviving the sports car to mark 75 years of Abarth with the 1300 OT.
On 26 August 2022, It was announced that Alfa Romeo would be ending its ties to the Sauber Formula One team by the end of 2023, not long after Audi announced it would take over Sauber in 2026.
Introduction: My name is Frankie Dare, I am a funny, beautiful, proud, fair, pleasant, cheerful, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.
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