Established state: a state in which the business is consistently generating revenue and adding new customers and should be generating a consistent source of income.
‘Zoom’ during the pandemic experienced amazing and rapid growth with an existing product.
Expansion state: a state in which the business adopts strategies to move into new markets and distribution channels, either geographically, demographically or expanding with a new product or service.
‘Taco Bell’ has only recently expanded into Australia.
