Where the “7% Return” Comes from in Investing — Millennial Money with Katie (2024)

The focus of this blog shifts in accordance with my own obsessions, so you’ve probably noticed a focus on investing recently (before that it was psychological approaches to changing your spending habits, then it was travel rewards, and now… here we are).

I like to think that, as a result of my frenetic obsession-switching, you’re going to get a pretty damn well-rounded free InTeRnEt EdUcAtIoN. What more could you ask for? #ReferAFriend

Back to basics

One question I started to get more when I’d post about investing surprised me: “What do I have to invest in to get the 7% return?”

I realized: I had failed y’all on hitting the basics first before diving into a veritable deep-end of early retirement drawdown strategies.

Blame me, not yourselves –let’s talk about why I always use 7% in my examples.

When I first sat down to write this post, I figured I’d find 1,000,000 pages of Google search results with proof for the average –but I was surprised to find the search results were a little bit more all over the place than I expected, and most of the articles quoted some Warren Buffett Bloomberg article that I was unable to actually find (you know how it is –one article links the quote to another, which linked to a different secondary source, which linked to the first blog I found… it’s a circular cluster, and while I’m sure the quote is legitimate, I couldn’t find the original Bloomberg piece that these blogs allege originally published the interview, so I’m hesitant to include it here).

In any case, Buffett’s interview quote mostly just offered an explanation for why the average return is 7% (it has to do with GDP, inflation, and dividends, basically).

Moral of the story? It sounds like this is more contested and discussed in the finance community than I originally thought.

In short, the average stock market return since the S&P 500’s inception in 1926 through 2018 is approximately 10-11%.

When adjusted for inflation, it’s closer to about 7%. [Since we’re talking citations in this post: Investopedia.]

The S&P 500 today is composed of the 500 largest companies listed on stock exchanges in the U.S., and it’s responsible for driving most of the growth in the total market.

1926 was almost 100 years ago, and a lot has happened in the last century –if we shorten our look-back period to “recent” history, so to speak, I love this excerpt from Investopedia that regales us with tales of bull markets, bear markets, and “black swans”:

“The most recent 20-year span, from 2000 to 2020, not only included three bull markets and two bear markets, but it also experienced a couple of major black swans with the terrorist attacks in 2001 and the financial crisis in 2008. There were also a couple of outbreaks of war on top of widespread geopolitical strife, yet the S&P 500 still managed to generate a return of 8.2% with reinvested dividends. Adjusted for inflation, the return was 5.9%, which would have grown a $10,000 investment into $31,200.”

Notice anything hilarious about this paragraph? Any major black swans missing? Perhaps a black swan that’s lost its sense of taste and smell? As you can see, we had three of them in 20 years, and the market’s still doing great. My perception of this? The market is resilient.

That’s about 6% from 2000 to 2020.

“You could repeat that exercise over and over to try to find a hypothetical scenario you expect to play out over the next 20 years, or you could simply apply the broader assumption of an average annual return since the stock market’s inception, which is 6.86% on an inflation-adjusted basis. With that, you could expect your $10,000 investment to grow to $34,000 in 20 years.”

What does this mean for you?

Whether we’re talking a 5.9% return or the 12.97% return we’ve seen over the last 10 years, investing in the S&P 500 is all but USDA-choice, FDA-insured to beat your savings account by a landslide.

To invest in the S&P 500, you have options.

You can either buy index funds (that have slightly higher fees, as a general rule, and are priced once per day —index funds usually require a higher “buy-in” as well) or you can buy ETFs (which are made up of the exact same thing but traded throughout the day like a stock and usually have lower fees).

Got it? Two options. Index funds and ETFs.

Because I am a Vanguard loyalist, I invest in Vanguard index funds and ETFs:

VOO is the ticker symbol for the Vanguard S&P 500 ETF.

VFINX is the ticker symbol for the Vanguard 500 Index Fund Investor Shares.

They’re basically exactly the same, except for the way they trade.

All major investment banks have their own version of this, and at its most basic level, the index fund/ETF has a little piece of each company in the S&P 500. For a list of these companies, check out this article. Think Alphabet (Google). Amazon. American Express. Southwest Airlines! Domino’s Pizza! These are big names, and instead of hitching your wagon to one, you get to buy a little of all 500 when you invest in S&P 500 index funds and ETFs.

Other banks offer a similar investment “product,” and I did a little poking around.

It looks like Schwab’s and Fidelity’s index funds are cheaper than Vanguard’s; VFINX’s expense ratio is 0.14%. VOO’s expense ratio is 0.03%.

While VOO is an ETF and SWPPX is a mutual fund, remember: They’re just different banks’ versions of essentially the same thing, an account that buys a little of 500 different companies.

So now what?

While I like to use Betterment for proper diversification, you can also buy these index funds and ETFs in your regular brokerage account, IRA, and (usually) 401(k). Now that you have some names to plug in, it’s as simple as searching and pressing “buy” with the money you’ve put into the account.

Getting a 7% average return (based on the historical returns outlined above) is as simple as that.

Where the “7% Return” Comes from in Investing — Millennial Money with Katie (2024)

FAQs

Where are Gen Zs investing their money? ›

Gen Z is more likely to embrace robo-advisors, online trading platforms, and cryptocurrency. They see technology as a tool to democratize finance and make investing more accessible to everyone.

Where are millennials investing their money? ›

Where Are Young, Wealthy Investors Putting Their Money Now? The Bank of America survey found that 80% of young investors are now looking to alternative investments, such as private equity, commodities, real estate and other tangible assets.

What is the copilot code in money with Katie? ›

COPILOT. CODE: KATIE2 | What I use for day-to-day, automatic tracking of transactions.

How old is Money with Katie? ›

Money with Katie was founded in 2020 as a space for me, Katie Gatti Tassin, to document everything I was learning about personal finance on my journey to financial independence.

What generation owns the most wealth? ›

In the fourth quarter of 2023, 51.8 percent of the total wealth in the United States was owned by members of the baby boomer generation.

Is Gen a good stock to buy? ›

The highest analyst price target is $28.00 ,the lowest forecast is $25.00. The average price target represents 27.65% Increase from the current price of $20.76. What do analysts say about Gen Digital? Gen Digital's analyst rating consensus is a Moderate Buy.

What stocks is Gen Z investing in? ›

Gen Z Stocks: Tesla (TSLA)

Gen Z might not love personal vehicles, but they love Tesla (NASDAQ:TSLA) stock. Tesla is consistently a name the generation points to when discussing investment potential, likely an outcome of the stock's meteoric rise and general resiliency in recent years.

Where do most millennial millionaires live? ›

Consistent with the general millionaire population, the majority of millennial millionaires are concentrated in California (44%). After that, New York, Florida, Massachusetts and Texas are the states with the largest populations of millennial millionaires.

What do millennials want to invest in? ›

They Like Technology and Sustainability

Millennials and Gen Zers are also increasingly interested in ESG investments, which consider environmental, social, and governance factors, according to Nasdaq.. These investments enable this population to align values with their investment portfolios.

Is the Copilot money app safe? ›

We employ a number of security measures to help keep your data safe, including 256-bit encryption to protect it at rest and Transport Layer Security (TLS) to protect it in transit. In other words, your data is encrypted while it is being stored and while interacting with our servers.

Is Copilot safe? ›

Copilot for Dynamics 365 and Power Platform features follow a set of core security and privacy practices and the Microsoft Responsible AI Standard. Dynamics 365 and Power Platform data is protected by comprehensive, industry-leading compliance, security, and privacy controls.

How much does Copilot cost a month? ›

The CoPilot Fitness app provides dedicated coaching, personalized workouts, and nutrition guidance with one-to-one communication with a coach. There is no free version and it does cost $99 per month so it may not be a great choice for those looking to keep costs down.

Who owns Money with Katie? ›

In late 2021, Money With Katie was acquired by Morning Brew, a company she'd been a die-hard fan of for years. Building Money With Katie on her own was challenging and Morning Brew had the resources to help her grow and scale. They've been on an upward trajectory ever since.

How to retire early with no money? ›

Low-income people may retire by cutting their expenses, downsizing their homes, taking Social Security benefits early, and/or applying for financial assistance through government benefit programs.

What is Money with Katie full name? ›

Katie (also known as Money with Katie) covers spending habits, wealth-building best practices, and financial psychology in a way that won't make you want to take nap.

How much of Gen Z owns crypto? ›

Gen Zers are more likely to own cryptocurrency (20%) than they are to own stocks (18%).

What percent of Gen Z owns crypto? ›

About one-fifth of younger generations own digital assets, matching the number who own a house, according to a Policygenius survey published on Tuesday. Gen Z and millennial respondents also were more likely to own crypto (20%) than stocks (18%).

How does Gen Z handle money? ›

Gen Zers have shown they are thinking ahead when it comes to managing money. They are budgeting, saving, and planning for their financial futures. These habits, combined with increasing income over time, lay a strong foundation for growing wealth. Gen Z's approach to earning money goes beyond traditional jobs.

What does Gen Z think about money? ›

One of the biggest financial concerns for Gen Z is their lack of emergency savings. The ability to save has been greatly impacted by the high cost of living and going to college, paired with the fact many Gen Zers are working at entry-level jobs. The effects of these financial concerns seep into Gen Z's wellbeing, too.

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